The software maker has launched an online spot, in which Web surfers spin a wheel and compare what they can buy for the same amount of money. In each case, users can get a Mac and, say, pocket lint, or they can get a PC and two other things of value.
Microsoft is clearly taking a page directly from Apple's "Get a Mac" campaign. Even the placement of the ad itself and its chrome look of the spinning buttons make it look like an Apple ad. The online campaign, which is on the front of the New York Times and Wall Street Journal Web sites on Friday, complements the TV ad that debuted on Thursday (see embedded video below).
As Webster's comment indicates, Microsoft isn't stopping with the red-headed Lauren, who starred in the first spot. The software maker said it followed around about 10 PC buyers, and plans to spotlight four or five of those experiences (though Webster tells me that none of the 10 bought Macs).
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