Acer announced plans for an e-Reader

It may be a small market, but perhaps Acer’s decision to pull its e-Reader out may have been influenced by a steady stream of product announcements--including Apple’s iPad. What was a market ripe for entry, with only Amazon’s Kindle offering any serious challenge, rapidly became crowded and intensely competitive. With the bar now higher, perhaps discretion is playing a greater role in Acer’s decision than market size.
What’s the old song: “you put your left foot in, you pull your left foot out”? Same holds true for Acer it seems, but instead of a left foot it’s an e-Reader that Acer put in and has now taken out.
About a month ago Acer announced plans for an e-Reader, which would debut about mid-year. Now it seems Acer’s had a change of heart and has decided an e-Reader is a no-go for it. Acer Chairman Wang Jeng-tang told reporters that Acer is still considering the possibilities, but as the e-Reader market isn’t that big it doesn’t make sense for Acer to step in at this time.
As Kenny Rogers once sang in The Gambler, "You got to know when to hold 'em, know when to fold 'em, know when to walk away and know when to run." It looks like Acer has taken those lyrics to heart and rather than gamble on the e-book market, the second largest PC maker said on Monday it plans to walk away and watch from a distance.
The reason, says Acer chairman Wang Jeng-tang, is because the e-reader market is not yet all that big and there doesn't exist a proven business model. So even though Acer has the hardware ready, the company prefers to sit on the sidelines and see if the public embraces e-readers enough to make it a profitable business.

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