Toshiba's Market Share Increases

The result: Toshiba saw it’s global hard drive market share jump to 13.2%. Toshiba’s share of the 2.5-inch drive market rose 6.5 points, from 16.1% to 24.6%, while it’s share in the sub-2.5-inch market grew even more, 8.3 points, from 18.3% to 26.5%.
Toshiba’s $328 million acquisition of hard drive maker Fujitsu is bearing some early fruit. The deal, made earlier this year, was an effort by Toshiba to increase it’s presence in the enterprise storage market. Toshiba acquired all of Fujitsu’s hard drive related business including design, development, manufacturing, and sales.
Toshiba’s future plans involve the development of solid-state drives that combine Toshiba’s NAND flash memory technology with Fujitsu’s enterprise hard drive technology.
Toshiba is estimated to have grabbed a 13.2% share of the global hard disk drive (HDD) market following its takeover of Fujitsu's hard drive operations, according to industry sources.
The 30-billion-yen (US$328 million) deal expanded Toshiba's share in the 2.5-inch HDD market to 24.6%, compared to 16.1% without Fujitsu's contribution, the sources said. In the sub-2.5 inch market, Toshiba's share is estimated to have grown from 18.3% to 26.5% after the purchase, the sources indicated. A recent Reuters report cited research firms as saying that Toshiba and Fujitsu had a combined 13% market share in the April-June period.
Toshiba announced it had finished transferring control of Fujitsu's HDD business in early October. The process had been postponed three times due to reviews by anti-monopoly commissions overseas. Toshiba said it aims to build on the consolidation to raise its share in the overall HDD market to over 20% by 2015.
Toshiba also said it plans to develop solid-state drive (SSD) products by integrating its NAND flash memory technology with Fujitsu's enterprise HDD technology.

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