The "smartbook" aspires to put the smartphone into the laptop

Two companies are hoping that the smartbook will turn out to be more than just another quickly-forgotten device sales pitch. Qualcomm and Freescale, which are both supplying key silicon technology for the devices, are pushing to make smartbooks different enough from laptops--and Netbooks--that consumers will take notice.
So, will the smartphone DNA be enough to make consumers notice? There are skeptics. "You have to step back and say who cares?--asked Jeff Orr, senior analyst, mobile devices, at ABI Research. "Is it meeting different needs in the marketplace? Does it change the price in a way that an audience is going to latch onto?"
Or says that the smartbook, as proposed today, is challenged to really set itself apart, with the exception of battery life. "Devices with ARM processors tend to have better battery life," he said, referring to the basic chip design that Qualcomm and Freescale use, which compares favorably with Intel Atom processor used in Netbooks from companies like Hewlett-Packard, Dell, and Toshiba. But he sees little else that is head-turning enough for consumers to see a striking difference between the smartbook and the Netbook or smaller laptops.
The first tangible evidence of smartbooks to come will be seen at the Consumer Electronics Show in January, where Lenovo, among others, is expected to show, if not roll out, smartbook designs.
One pesky question won't go away, however. Why go out of the way to call it a smartbook? Doesn't Netbook suffice? (And it can potentially be very confusing for consumers since both terms have "book" in them.) On one level, the nomenclature choice is simply to counter the Microsoft-Intel Netbook juggernaut: Another Netbook among dozens already on the market won't draw much attention.
In Japan, Sharp is selling the NetWalker smartbook, which has a five-inch screen and uses a Freescale ARM processor. "When you see it, it looks like a gadget not like a PC, so you don't have that expectation that it's a Window device," Burchers said.
For the most part, however, the first generation of smartbooks, Burchers admits, will be Netbook-like in design. So, Freescale is looking to the second generation of smartbooks to break away from the traditional laptop.

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