Netbook shipments still on rising

More than 38 million Netbooks shipped in the second quarter of 2009, helping them capture a 22.2 percent share of the portable PC market, according to a report released Monday from DisplaySearch.
Quarterly demand for Netbooks, or mini-note PCs, jumped 40 percent over the first quarter, according to DisplaySearch's latest "Quarterly PC Shipment and Forecast Report." This surge contrasts with notebook shipments, which grew 22 percent over the same period.
Former Netbook pioneer Asus has been losing sales to other manufacturers, notes the report. Acer, HP, Dell, Lenovo, and Toshiba have all jumped into the mini market with their own offerings. The lower price of Netbooks has helped them win a bigger market share over notebooks in Latin America and China, notes DisplaySearch. These regions have many first-time PC buyers bypassing notebooks with lots of bells and whistles in favor of simpler but cheaper Netbooks.
Netbook makers can also thank telecommunications providers, who have been subsidizing mini-note PCs to lure customers. In many Western European countries, telecom companies subsidize 100 percent of the Netbook's price tag when customers sign up for a two-year data plan, says DisplaySearch. Cable providers have also gotten into the act, offering heavily-discounted Netbooks for people who sign up for cable TV, Internet, and phone service.
Consumers who purchase netbooks know exactly what they're getting, and a majority of them already own a desktop or higher-end laptop. They purchase a netbook as an accessory, something to carry around that weighs a pound or two and has internet connectivity on the go via wi-fi or 3G. It is much easier and simpler to lug around a 2 pound netbook than carry around a 15 inch, 6 pound behemoth. On college campuses, netbooks are the rage. They're everywhere.

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