Samsung Aims for New SSD Ads

Samsung has faced a lot of adversity when it comes to getting their fancy new SSDs to consumers. While they’re responsible for producing nearly half of the NAND flash in SSDs sold, they can’t seem to sell their own boxes.
That’s why they’re aiming their sights on the gamer crowd. According to Jim Elliott, Vice President of Memory Marketing for Samsung, “In addition to processing power, advanced graphic cards and high-resolution monitors, gamers want a fast storage drive for reduced loading times and faster game performance. Our 256GB SSD provides much better overall performance than conventional HDDs, as well as longer battery life for the notebook gamer. Clearly, all PC gamers will benefit from the blistering speeds and dazzling photorealism enabled by the Samsung 256GB SSD.”
Sure, the SSDs do cost a pretty penny, but if there’s any crowd that will pay a premium for the latest piece of hardware that will give them a competitive edge, it’s gamers. No official word yet as to when we can expect the adverts.
Anyway, it's a great idea to market these towards gamers. People will spend $400 on a graphics card setup to make their game just a tiny bit shinier and prettier than a $100 card. So I would say that spending an extra $120 to get a SSD to wipe out load times and get programs launched instantly in Windows will look like a good investment.

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