BenQ will join E-Book Market

BenQ will also push out its e-book trading platform in Janaury. This will consist of over one million books available as free downloads, as well as anywhere from 3,000 to 4,000 new titles, 6,000 others in simplified Chinese, and about 30,000 Japanese language books.

Wang says he expects the e-reader market to jump to over three million units in 2009 and up to eight million in 2010. Of those, BenQ is hoping to ship 50,000 nReaders in Taiwan, 200,000 in China, and 300,000 globally, Wang added. No word on when or if BenQ plans on pushing its nReader to the U.S. market.

A few more details have emerged regarding BenQ's upcoming e-book reader, which the company will call the nReader. In addition to launching the nReader in Taiwan next month, BenQ will push its device to China in February and then Japan in the second half of 2010, company president Jerry Wang said.

BenQ will have on display a 6-inch e-reader with a touchscreen EPD (electrophoretic display) panel. According to news and rumor site DigiTimes, BenQ will release its digital reader in January 2010, and then follow up that launch with more models in April, including a 9-inch reader.

For Fujitsu's part, the company plans to show off its 8-inch FELPia e-book reader, and there's talk that it might release the device in Taiwan sometime in 2010.

Not wanting to be left out of in the emerging digital reader scene, both BenQ and Fujitsu will release e-book readers of their own and plan to showcase their devices at the IT Month 2009 consumer trade show in Taiwan, which runs from November 28 to January 1, 2010.

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