Dell smartphone, more apathy

It's hard to tell if anyone is as enthused about the possibilities of Dell making a smartphone as Michael Dell. He's been making periodic references to his company making "small screen" devices in the near future at public appearances for the last year. But the people who watch his stock and analyze his company's every move, appear incredibly underwhelmed by the idea of a Dell handset. Their apathy is notable since a) Dell's last handheld device was very popular with consumers and b) Dell hasn't formally announced anything specific.
Again, Dell has not made any official announcement of a specific product. But the frequency or rumors about such a device is increasing. The latest appraisal came Tuesday from Bernstein Research analyst Toni Sacconaghi Jr., who said that while there's potential for Dell to make some decent profits from a good handset--which could arrive "in the next six months"--he's not convinced Dell's execution will be all that graceful.
The company's track record in making devices other than PCs is "uninspiring," he wrote in a research note. "From an investment perspective, we do not believe it is appropriate to give Dell any credit (nor deduct any value) for its smartphone business. We'd rather take a wait-and-see approach."
In other words, Dell investors aren't ready to toast Michael Dell's smartphone just yet. There are plenty of reasons for them to be skeptical, chief among them being the company's ongoing restructuring and realignment of its core business. Sacconaghi points out that the smartphone business could be a "distraction" from the company's larger goal of improving its costs and establishing itself as a global PC brand and supplier of enterprise hardware and services.
There are rumors, however, that what Dell has come up with so far is not very exciting. Ashok Kumar, an analyst with Collins Stewart, panned the handset earlier this month--without seeing it, mind you--but based on feedback he heard from wireless carriers.
If it is trying to compete with the likes of Apple, Nokia, RIM, Palm, or even HTC, timing is key. By the time Dell releases this thing, whatever it may be, to make a decent impact in markets like the U.S., Japan, South Korea, and Europe, it would need to be a significant jump forward in what those guys are offering. Consumers aren't dumb and they're not just going to buy something because there's a Dell sticker on it, especially if it really is as far behind what's currently on the market as some are saying.
The problem with Dell these days is that the brand has been damaged so anything they produce will be met with skepticism. As this article states remember their last handheld device, the Dell Pocket DJ. Same goes for Microsoft and its rumored entry into the smartphone market. It's already being mocked as the "Zunephone". The cheap and good enough strategy doesn't appear to be working in the smartphone market at this time, possibly because smartphones require additional and relatively costly data plans to work. Therefore only those with some burnable cash are in the market (consumer) to buy one.
While there is no doubt that economy will suffer due to swine, it's not that money making opportunity will disappear altogether. In fact the outbreak will give rise to a new class of wealth creators, albeit for short period of time.

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