Dell's luxury laptop face trouble

For many years, laptop makers were concentrating completely on function and not at all on form. All the while, Dell was making sexy laptops, and the PC OEMs assumed Dell would never be a threat.
Gizmodo summarized its review of the Adamo by saying: "Just don't dare buy this computer until Dell comes to their senses and realizes that $2,000+ is absurd for a 4-pound laptop with no graphics muscle."
Though I think Gizmodo misses the mark about "graphics muscle" (ultraportables are not designed or marketed as graphics powerhouses, or anything close to it), the reviewer is right about price--and high price implies cachet. Only Apple can command the kind of cachet that demands $2,500 for a high-end laptop (i.e., the MacBook Air). But there's a greater force conspiring against the Dell Adamo and even the Apple MBA: the Netbook.
High-end Netbooks, like the just-announced 11.6-inch Acer Aspire One, are priced well below $700, making it hard to plop down $2,700 for the 1.4GHz Adamo. Yes, the four-pound Dell is a stunning, superior design (0.65-inches thick, machined-aluminum chassis) with better hardware (Core 2 processor, 128GB solid-state drive standard, 13.4-inch 16:9 HD display with edge-to-edge glass) . But is it $2,000 better? In the age of the two-pound $500 "luxury" Netbook, definitely not.
And it's going to get worse. The Netbook's cousin-to-be, the cheap ultraportable, is going to make things even more uncomfortable for the Adamos of the world. A wave of $500-$900 ultrathin MacBook Air-like laptops are expected this summer. If these become popular, they will not only threaten the Adamo but possibly Netbooks too.
Well, now the OEMs realize that they can't ignore form any more. So it doesn't specifically matter if the Adamo is a success or a failure or is overpriced or if it hasn't got the best GPU. All that matters is that Dell has made a very serious commitment to improving the design of their laptops. Adamo is merely the first result of that -- there will be many more. Dell will find the right niche/price/performance balance eventually. But at least they will now have options for people who do want some style from their computers.
Maybe it is good that Dell finally (finally!) decided to remove head from rectum in the design department. Same with HP. They still have a long way to go, but it is good to see them at least trying to move in the right direction.

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